Vogue Italia's April 2020 Cover in Response to the Pandemic

Vogue Italia, April 2020 issue.

Earlier this year @vogueitalia chose to scrap their original April 2020 cover and print an all white one for the first time in the magazines history in response to Covid-19.

It was designed by creative director Ferdinando Verderi as a symbol of a brighter future.

“To speak of anything else - while people are dying, doctors and nurses are risking their lives and the world is changing forever - is not the DNA of Vogue Italia,” wrote editor-in-chief Emanuele Farneti.

The all white cover was not chosen because their was a lack of images to use. White was selected as it represents so many things at once.

“White is first of all respect.
White is rebirth, the light after darkness, the sum of all colors.
White is the color of the uniforms worn by those who put their own lives on the line to save ours.
It represents space and time to think, as well as to stay silent.
White is for those who are filling this empty time and space with ideas, thoughts, stories, lines of verse, music and care for others.
White recalls when, after the crisis of 1929, this immaculate colour was adopted for clothes as an expression of purity in the present, and of hope in the future.
Above all: white is not surrender, but a blank sheet waiting to be written, the title page of a new story that is about to begin.”

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