The Princess Diana Moment That Launched Jimmy Choo Into The Limelight


@JimmyChoo is one of the most loved brands by women all over the world and has been worn by a number of big names.

The brand was launched into the spotlight when #PrincessDiana walked the red carpet wearing Jimmy Choo shoes at the Royal Gala performance of Swan Lake At Royal Albert Hall in 1997.

There weren’t many people with as much influence as Princess Diana in the 90’s. This image of her stepping out at Albert Hall in her matching Jimmy Choo low-heeled slingback pumps and shimmering blue minidress by Jacques Azagury was seen around the world.

Brand Director, Jimmy Choo’s niece, @SandraChoiOfficial credits that moment for the success that followed. "It really started everything for us – all of the celebrity appearances. That idea of glamour and getting dressed up is the DNA that’s carried us through the last 20 years."

In the years after Jimmy Choo was worn by the likes of @cate_blanchettofficial and @HalleBerry, and these days the brand is seen across events and red carpets, both in footwear and bags, which were introduced to the range from 2006.

@BellaHadid, @MerylStreep and @badgalriri have all sported the brand and in 2009 @MichelleObama chose a pair of white satin d'Orsay Jimmy Choos for the 2009 inaugural balls.

Shop a brand new #JimmyChooJasmine Clutch, with original dust bag and authenticity card online now with Recast —

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