Cardi B x Balenciaga took over the Louvre Museum with their FW20 ad campaign. The is the first collaboration @iamcardib has done with @balenciaga and @demnagvasalia, who selected her look. The campaign was produced during lockdown by a network of creatives who have previously worked closely with the brand, including American artist @elizad0uglas. The image remained at the Louvre for the whole month of September and also featured on other outdoor advertisements in Paris, Taiwan, China, South Korea, Singapore and Thailand.
Powerhouse brand Nike became the first big sports brand to create sustainable maternity wear. The range, titled Nike M, is part of the brands movement to zero climate impact and is able to be worn whilst pregnant and after giving birth. It will became available to women around the world on September 17. An all female Nike design team created the collection alongside 30 elite and amateur athletes to understand their needs for effective maternity wear. Additionally, the brand made use of more than 150,000 body scans of varied women to guarantee the range was diverse and inclusive. One of the athletes Nike worked with is British track and field Olympian Perri Edwards, who described the collection as “a godsend.” The entire...
As featured in Australian Vogue on 31 August 2020, Tommy Hilfiger has announced a new sustainability strategy, titled Make It Possible.With Make It Possible, the brand has identified 24 targets it aims to reach by 2030 as it works to actively uphold its ethos to ‘waste nothing and welcome all’.The new initiative centres on four key pillars: Circle Round, Made for Life, Everyone Welcome and Opportunity for All. As these suggest, Make It Possible is guided by the overarching mission to create circular fashion, be climate-conscious and ensure inclusivity and equal opportunity for everyone.As Tommy Hilfiger explained to Vogue’s Jen Nurick, “Inclusivity and diversity have been at the heart of the brand since day one. It’s through the collections we...
The KENZO logo, transformed into an X for the new #KENZO and #KENZOsport lines, takes over cities around the the world. Designed by @felipeoliveirabaptista
In honour of Kenzo's new ranges the brand has places themselves front and centre on streets in some of the biggest cities in the world, making it hard for people to miss.
The impossible to miss X's were created prior to the launch to increase awareness and interest in the new collections, which launched on August 28.
#KENZOFOB
There are few elements of handbag history as recognizable and inventive as the curved handles of the famous Gucci Bamboo Handbags, and like innovations in every sector from astrophysics to candy-making, necessity was the mother of this particular invention. Investigate the history of the company’s signature handle design and some of the famous hands that have held it since its inception.In 1947, when the iconic Gucci bamboo handles first appeared, World War II was still in its final stages and countries the world over were rationing resources. That was especially true in Europe, where artisans at Gucci were being pressured to find materials that weren’t subject to restriction to use in their designs. Bamboo cane could still be imported from...
